Reading Frame Strategy LLC
Commercial strategy that reads your science correctly.
Reading Frame Strategy is a strategic partner to life science tools and reagents, biospecimens and genomics service companies: positioning, go-to-market, product and commercial leadership, so the scientists who buy read your value the way it was meant.
ATG · GCC
Built for companies that sell to the bench
We work with life science companies whose customers are scientists, lab managers and core facility directors: buyers who read the spec sheet before the headline.
Antibodies & reagents
Validation data sells, not adjectives.
Biospecimens
The right cohort, found fast, sourced with trust.
Sample storage & biorepository
Chain of custody for irreplaceable material.
NGS & genomics services
A clear path from sample to results.
Informatics software
Tools that fit how scientists already work.
And beyond
Instruments, cell lines, CROs and more.
GGA · TCC
How we help
Most clients work with us as a fractional commercial lead: one senior partner across strategy, product and marketing. We also take on focused projects when you need a specific problem solved.
Fractional commercial and marketing leadership
Senior commercial leadership for life science companies that need someone to own growth, but aren't ready for a full-time executive hire.
- Set commercial strategy: which products, markets and customers to prioritize, and why
- Shape the product and service portfolio: gaps, bundles, launches and what to retire
- Advise on pricing and packaging for reagents, services and software
Focused projects
Go-to-market strategy
Target buyers, positioning, channels, pricing and a 90-day launch plan.
Market and customer insight
Scientist interviews and research that turn insight into clear priorities.
Positioning and messaging
Clear value propositions for every product line and buyer.
Funnel audit
Find where scientists drop off, from first visit to repeat order.
TCA · AGG
Same sequence. Different result.
The product and the data can be excellent, and still get read wrong by the market. We help you read your business in the right frame.
Frame 1
ATG CGA TCA GGA TCC AAG TGA
Met-Arg-Ser-Gly-Ser-Lys-stop
Frame 2 (shifted one base)
A TGC GAT CAG GAT CCA AGT GA
Cys-Asp-Gln-Asp-Pro-Ser-?
Fluent in the science.
A PhD in Biochemistry and 15 years at the bench means we read your data, protocols, and specs before we write a word.
Commercial, not just creative.
Strategy, product, pricing and marketing decisions, tied to revenue.
Hands-on.
Senior-level thinking from the person who does the work, not a pitch team and a handoff.
Let’s talk
Let's talk about what you're launching.
Whether you need a fractional commercial lead, a go-to-market plan or a quick audit, a call is the fastest way to see if we're a fit.
Book an intro call