GGA · TCC
Commercial strategy services for life science companies
Most clients work with us as a fractional commercial lead: one senior partner across strategy, product and marketing. We also take on focused projects when you need a specific problem solved.
Fractional commercial and marketing leadership
Senior commercial leadership for life science companies that need someone to own growth, but aren't ready for a full-time executive hire.
- Set commercial strategy: which products, markets and customers to prioritize, and why
- Shape the product and service portfolio: gaps, bundles, launches and what to retire
- Advise on pricing and packaging for reagents, services and software
- Own positioning and messaging across product lines and buyers
- Equip sales and support with the tools, training and stories they need to close
- Run the website and ecommerce roadmap: product pages, catalog, quote and ordering flows
- Build the operating rhythm: CRM, analytics and reporting tied to revenue
- Manage agencies, freelancers and in-house teams, and report to leadership on what's working
Focused projects
Go-to-market strategy
3-4 weeks
Launching a new product, entering a new market or relaunching something that stalled? We work out who to sell to first, what to say and where to show up.
Target buyer profiles, positioning, channel and pricing recommendations, and a 90 day launch plan.
Market and customer insight
3-4 weeks
Stop guessing what scientists want. We talk to your customers, lost deals and prospects to learn how they really choose.
Customer interviews, a short readout of what we heard, and 3-5 clear recommendations for product, positioning and priorities.
Positioning and messaging
2-3 weeks
When every competitor claims "high quality, validated, trusted," how do you stand out? We find the claim only you can make and the proof that backs it.
A one-page positioning statement, battle card for your sales team, and recommendations for website changes.
PPC audit
1 week
If paid search feels like a black box, or a money pit, this is the fastest way to see what's working.
A scorecard of your account, an estimate of wasted spend, and a prioritized fix list you or your agency can act on right away.
Funnel audit
1-2 weeks
Getting traffic but not enough orders? We follow the path a scientist takes from first visit to reorder and find where they drop off.
A visual map of your buyer journey, the biggest leaks ranked by impact, and recommendations for quick wins.
Something else in mind?
Scoped together
Pricing reviews, sales enablement, content strategy, commercial health checks and more.
A short proposal within a few days of our call, with scope, timeline and fee.
CAA · GAC
Ways to work together
Fractional lead
Ongoing senior commercial and marketing leadership, a set number of days per month.
Typically 3+ months
Strategy project
A defined piece of work, such as a GTM strategy, customer research or a repositioning.
Typically 4-8 weeks
Audit
A focused review, such as a PPC or website audit, with a prioritized fix list.
Typically 1-3 weeks
Not sure which fits? Many clients start with an audit or a strategy project, then keep us on as their fractional lead.
Let’s talk
Let's talk about what you're launching.
Whether you need a fractional commercial lead, a go-to-market plan or a quick audit, a call is the fastest way to see if we're a fit.
Book an intro call